Section 5: Meta Data

Meta Data sounds all scary but actually it’s pretty simple. Your most important asset when using Meta Data for SEO is consistency.

Page and Post URL’s

When creating a new page or post, it is important that you not only name the page / post with a good description of what can be found there but also that the URL is short and descriptive – again using keywords.

For example, my bakery has a page specifically for wedding cakes, so I would make the URL for that page ‘www.mypage.com/wedding-cakes’ 

Meta Titles and Descriptions

Meta Data refers mainly to the Meta Title and the Meta Description which is required for each post or page on your website.

This title and description are used as the results in a search engine. The title also appears near the URL bar on some browsers, the description is not seen anywhere on a website.

Example of a Google Search Result for SEOMeta data is also often used for inbound links, for example when linking from a Facebook post to your website, it would display this information as part of the link within the Facebook post along with any ‘featured image’ that you may have added to the specific page or post.

To find out how to add Meta titles and descriptions to pages in your individual Content Management System (CMS), assuming you are using a common CMS, you should be able to access online tutorials.

Ensure that your Meta data is fit for purpose – as in, descriptive of the content, but also making use of your keyphrases. 

I mentioned the importance of consistency, the trail leading from this meta data has to be consistent or it will negatively affect your SEO:

Your goal is to attract the search engines by telling them in the meta data which search terms you would like to display your page- use keyphrases

Once the search results are displayed, the potential client sees this meta data and follows the link to the page – make it compelling

The page should then provide them with whatever it was they searched for – if it does then the next goal is to keep them on the website – if it doesn’t however, they will leave your website and if this keeps happening then your visibility in the search engine results will decrease.

The reason for this is that the search engines will assume that what is on the page, does not match what you said was on the page in your meta data and therefore will drop you like a hot potato.

Image Alt Tags

Alt tags refer to the information applied to an image which essentially describes what is in the image. This alt tag is used for accessibility purposes (so it would display as text or be read out to a user with accessibility features in place) but is also used by search engines in their image search sections. 

To find out how to add image alt tags in your individual Content Management System (CMS), assuming you are using a common CMS, you should be able to access online tutorials.

Ensure that alt tags are fit for purpose – as in, descriptive of the content, but also making use of your keyphrases.

Jump to section 6: Spiderwebs – Internal and External Links



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